Design is in our DNA. Our products are developed by a team of restless, diverse and creative people who build a collaborative and learning space. Working together with all areas of Grendene, it is an intense and stimulating process to transform ideas into products, with the principle of “design made with and for people”.

Keeping a fresh eye on our raw material, technologies, finishes, appliqués, pigments and textures, our designers are challenged to innovate with each project, always considering brand positioning, sales history, consumption behavior and trends.

We look to the future with an awareness of the present and seek to be with our consumers every step of their journey.

Always with an eye on Sustainability, the industrial areas are constantly looking for new technologies and methodologies to optimize the use of our resources and production processes.

We also have people focused on purchasing our raw materials and developing materials in order to deliver even better results in the production of our products.

It is in our industrial park that magic happens and our products take shape.

With a multidisciplinary and systemic nature, the Supply area is responsible for managing the supply chain (supply chain management). Its mission is to provide products and services with the best cost-effectiveness for the entire company, prioritizing aspects of innovation, quality and sustainability. Its central role is to select and develop the business ecosystem that supports Grendene’s operations and brands.

Research and development, planning, purchasing, logistics and improving the efficiency of the company’s processes, services, raw materials and materials are the macro attributions of the
Supplies area.

Its multifaceted character is represented by the sectors that make up the area:

• Supply Chain Intelligence;
• Materials Engineering;
• Automation Laboratory;
• Research, Development and Quality of Materials (PDQM);
• Planning and Raw Material Purchasing;
• Indirect Materials;
• Warehouse Management;
• Import;
• Logistics; and
• Sustainable Development.

In order for our products to reach our consumers, we have a team that plans and manages the sales, trade marketing, branding and communication processes of our brands with our customers and representatives throughout Brazil.

In the world, we are in more than 100 countries, making Grendene the leader in Brazilian shoe exports. We develop actions in the areas of operation, logistics, product and sales, exclusively dedicated to the internationalization of our products.

Innovation, as well as the continuous desire to innovate, are part of Grendene’s DNA, which is why we have an Innovation System called Bergamotta Labs.

Composed of three interdependent and co-responsible laboratories, this system aims to create and test innovative solutions that bring people and businesses together in a sustainable way, generating learning from these experiments.

Lab Acesso: front responsible for developing consumer access channels for Grendene’s business ecosystem.

Lab Solution: responsible for co-creating innovative solutions (products, services and experiences) for the company’s sustainability.

Feasibility Lab: responsible for innovating in materials, production and industrial processes, not dominated by the operation, focusing on emerging technologies and sustainability for the consumer and users.

Lab Acceleration: focuses on technology and works in all labs (access, solution and feasibility) using technology as an accelerator and qualifier of projects/businesses.

DCG – Digital Commerce Grendene

Digital Commerce Grendene (DCG) is the team responsible for developing solutions so that our consumers have the best digital experience with our brands. They are the ones who take care of our e-commerces.