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Grendene

Our history is made by people. We are proud of what we do and who does it with us. Our future does not depend only on our actions, but on the people who will be with us. Trust, ethics and dedication are values ​​that we have cultivated along the way and that have made us much more than a shoe company.

We were born from paradigm shifts and learned to create our own patterns. Our products have reinvented the market. Fashion has never been so democratic. We believe that a company can create products ethically, reducing the impact on the environment, taking care of people and the planet. This commitment is in our day to day, and that is why, until today, our brands maintain their capacity for evolution.

Together, we challenge the impossible, to transform the future. We are creativity and daring, not only because we combine style and comfort in our products, but because we always had the courage to keep our eyes turned to the world.

We are Grendene. We produce sustainable fashion and affordable design. Collaboration and innovation are part of our DNA, so that wherever we go, our footprint is positive.

Our Purpose, Values and Strategic Pillars are:

OUR PURPOSE

To make accessible and sustainable fashion, in a creative manner, valuing relationships.

VALUES

Integrity; Learning; Protagonism; Collaboration; Simplicity.

STRATEGIC PILLARS

Profitability; Consumer; People; Sustainability; Innovation.

Shall we go together??

Click and check out the book that tells the 50 years of Grendene’s history!

Timeline

1971
Grendene Foundation
1976
Manufacture of plastic parts and Agricultural implements
1978
Launch of 1st slingback
NUAR
1979
Launch of Melissa
Footwear merchandising inaugurated in the soap opera, Dancing Days
1980
Carlos Barbosa mould manufacturing
1982
Karina – Bruna Lombardi
1983
Launch of models created by internationally renowned designers: Jean-Paul Gaultier, Thierry Mugler, Jacqueline Jacobson and Elisabeth De Seneville
1984
Launch of Melissinha with accessory
1986
Licensing of Xuxa, a partnership of over 25 years
1986
Launch of Rider, un new concept in expanded PVC
Slide - vamp slipper
1989
First Rider advertising campaign counted on soccer players, Falcão and Careca,
volleyball player Renan and three-time champion Nelson Piquet
1990
Rider launches 12 films with the endorsement of Giulia Gam, Golias, Jorge Benjor, Osmar Santos, Marina Lima, Diogo Vilela, among others
1993
Installation of 1st manufacturing units in Fortaleza - CE
1993
Grendene premieres on TV with a series of Rider musical campaigns
1994
Brand launch Grendha

1996
Re-launch of Melissa with the participation of top Model, Claudia Schiffer
1996
Melissa by Patrick Cox
1997
Start of operations of the 3rd unit in the city of Crato - CE
1997
Launch of Rider Hits with CD of songs that made it a success case
1998
Creation of the Melissa Division
1998
Licensing of the brand, Guga Gustavo Küerten
1999
Grendene Kids begins to sign all infant launches
2001
Launch of the brand, Ipanema, the logo was designed by cartoonist Ziraldo
2001
Love system inaugurated Melissa in the International market with the sale of over 1 million pairs in the USA
2002
Launch of the first campaign with Über model Gisele Bündchen
2004
Capital Opening
2005
25 years Melissa
2005
Opening of Melissa Gallery SP
2006
Launch of Ipanema in partnership with Gisele Bündchen at Xingu’s indigenous park
2006
Launch of Ipanema Anatômica, result of exclusive Flexpand technology developed by Grendenetech
2008
Zaxy brand launch
2008
Partnership of Melissa with the Iraqi architect, Zaha Hadid, first time to create a shoe
2008
Vivienne Westwood enters Melissa’s history
2009
Launch iof Cartago
2009
50 shoes that changed the world, among them Melissa in collaboration with Vivienne Westwood and Zaha Hadid
2011
Grendha Shakira launch
2012
Opening of Melissa Gallery New York
2012
Club Melissa
2014
Inauguration of Casa Ipanema in Rio de Janeiro
2014
Opening of
Melissa Gallery London
2016
15 years Ipanema
2016
30 years Rider
2018
15 years of partnership Melissa and Irmãos Campana
2019
40 years Melissa
2019
17 years of partnership betwee Grendha and Ivete Sangalo
2019
Melissa Sustainability
Consumer Awareness Day
2020
Bergamota Lab
2020
Grendene published its first Sustainability Report (“Repot”), with Global Reporting Initiative (“GRI”) methodology
2020
Digital e-commerce
2021
Re-creation Nuar from the perspective of circular and atemporal design, the brand is born again to be tech shoes for the purpose of stimulating consumers to think over their forms of consumption. Nuar will be marketed on an accessible digital platform through instagram
2022
Maximum classification of sustainable origin certification for brazilian footwear companies - diamond level.

Sustainability

Committed to the future

Grendene understands that the way to guarantee the company's perpetuity depends on the people who have walked, are walking and will still join that path. That is why it develops solid actions to care for people and the environment, seeking solutions to reduce waste, recycle products, ensure more efficiency in processes, and contribute to the well-being of employees and the communities where the factories are located.

There is a sustainable use of plastic in fashion and Grendene has been moving in this direction for a long time.

The commitment to a sustainable journey is one of the most active principles at the company and is based on three pillars: valuing and respecting people, products with less impact and eco-efficient operations.
Learn more about our journey towards sustainability

Design and innovation

Design and innovation are pillars that guide Grendene every step of the way. In our creation, we innovated by using PVC for protective packaging for wine bottles and later we innovated by entering the world of fashion by producing Nuar sandals with the same raw material. From then on, we started to explore and expand the possibilities of this extraordinary material through design.

They are shapes, textures, finishes and colors that are in a constant process of discovery and updating, which allows us to create surprising products with a high perceived value. We seek and develop new technologies in injected products, we design footwear and accessories that reflect the needs and desires of consumers and different use situations, as well as we creatively access products with less impact. The design team’s development structure and methodology favors Grendene’s leading role in its operating segment.

We have multidisciplinary professionals, who put their different knowledge at the service of the best design solution for each new project. We are dedicated to product development with an awareness of the present and looking to the future. Therefore, we value human potential for dynamic and creative performance.

The continuous search for new and better solutions brings the boldness, flexibility and energy necessary for Grendene to always seek to be one step ahead. An example of this is Bergamotta, our innovation system, which is made up of interdependent laboratories, with the purpose of creating and testing innovative solutions that bring people and businesses together in a sustainable way, generating learning from these experiments.

International Presence

Present in over 100 countries, Grendene is today the largest shoe exporter in Brazil and one of the largest shoe companies in Latin America. The company has more than 45 thousand points of sale distributed around the world, 5 Melissa’s own stores in the USA, a Melissa Gallery in New York and a Showroom of the brand in Milan.

We develop actions in the areas of operation, logistics, product and commercial dedicated exclusively to foreign trade.

The company has a joint venture with 3G Radar, associated with 3G Capital. Grendene Global Brands Limited is responsible for the distribution and sale of the Melissa, Ipanema, Rider brands, among others, in the markets of the United States, Canada, China and Hong Kong, strategic markets in the global consumption of footwear.