Grendene's future is with as many biomaterials and reused and recycled content as possible
The first physical store of the Rider brand has several aspects of sustainability: energy efficiency, educational reverse logistics collector, wall coverings made with recycled waste and bench cushions filled with fabrics from old collections.
The project also has an upcycling workshop for customers.
Upcycling is a technique for creative recreation in fashion, which allows materials (fabrics, ribbons and accessories) from old collections to be transformed into customizations for products.
The brands Cartago, Grendha and Zaxy use 100% recycled content in their packaging.